"With growing volumes of real-time data in capital markets overwhelming existing infrastructures, firms are seizing upon high-performance software for rapidly building applications that analyze and act on event data. 'A major trend we see for 2011 is that firms are moving away from in-house apps,' Ryan Terpstra, founder and CEO of Selerity, an event data provider, told Markets Media. 'When we started [in 2009], everyone had their own CEP engine; now they're switching to off-the-shelf software in order to focus on building trading strategies.'"

"Even as the state of the global economy seems to be improving, the $1.5 trillion hedge fund industry is still trying to find its footing. Facing pressure from investors for better performance, hedge funds are turning to events and event data as a new way to generate alpha. Event data can be defined as highly structured factual information related to breaking events that trading firms can use to make reliable, real-time programmatic decisions. This form of information is structured and distributed more like market data than other forms of textual real-time information, such as news or even machine-readable news."

"Prop trading firms are voracious consumers of event-based data that can trigger trades. 'Prop trading firms by definition are investing with their founders' money, so they're looking for an edge such as event data,” Ryan Terpstra, founder and CEO of Selerity, told Markets Media; Selerity provides machine-readable news and event data to prop trading firms."

"We've discussed on several occasions the rise of machine readable news as an interesting way to incorporate news into the trading process. As the world increasingly embraces the algorithmic approach, this form of data is evolving quickly. In the minds of some experts, the next step in the effort to translate news into actionable trading data has arrived in the form of 'event data.'"

"As high-frequency and electronic trading continue to proliferate, hedge funds, proprietary trading firms and other asset management firms are being forced to look for new differentiated data sets as factors in their real-time trading models. Competition for alpha has increased from the continued innovations from existing players and the flurry of new high-frequency trading firms entering the market. Sophisticated firms have begun to realize that sourcing new real-time content sets outside of market data is a source of competitive differentiation. Event data has emerged as the leading real-time factor firms have adopted or are evaluating."

"Selerity, a provider of real-time event data, is expanding its corporate earnings data package with preannouncement data. The vendor is also looking to expand its coverage to include more international events, which would include pre-earnings events."

"Earnings announcements are now standard parts of market data fees. Monday, a provider of real – time data said it would start making pre-annnouncements of earnings part of its feed to securities traders."

"Low-latency event data vendor Selerity has added earnings pre-announcements to its machine-readable data for trading and risk management, in addition to its existing coverage of corporate earnings and sales figures and macroeconomic indicators."

"Following the May hire of global head of sales Jeff Otten and the rounding out of content for its initial launch version, Selerity Corp. is reporting keen interest from proprietary trading shops and banks’ internal prop desks for its real-time event data service. The New York-based company went live with version 1.0 of the Selerity Platform in March, and is targeting the high frequency trading space with a machine-readable feed of factor data."

"Selerity, a provider of real-time event data, plans to expand the types of events data on its new platform. Event data refers to market-moving data, such as sales data, financial statements, and stock prices that is processed in conjunction with events such as company earnings releases or government regulation. The vendor will look to expand its coverage to include more international events, among others."